Lose your Veginity

To drive awareness around their plant-based food segment, Kellogg’s launched a digital campaign, using The Bachelor star Colton Underwood, asking consumers to “Lose your Veginity” with Morningstar Farms. The social content was so successful, two digital commercials were commissioned for Hulu.

Client: Kellogg’s
Weber Shandwick: Editor
Deliverables: Hulu and Social Channels